Rapala X Rap Shad max and an ultra smooth reeling

and an ultra smooth reeling experience combine to win the hearts of anglers around the globe

800 Series

Handle doubles as a 30" ruler

Articulated knees for sitting comfort

High modulus solid carbon blank

Rapala X Rap Shad max and an ultra smooth reelingWith meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Lauri Rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand tuned and tank tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. And it's